Background:

Chongqing Jiangxiaobai is a comprehensive liquor company that integrates sorghum breeding, ecological agriculture cultivation, technological R&D, distillation, packaging production, brand management, sales & marketing, modern logistics, and e-commerce. It has a complete industrial chain layout.

The original packaging of Jiangxiaobai lacked symbolic elements, aside from its distinctive bottle shape. Other packaging elements did not evoke a unified recognition of the brand among consumers. Hua & Hua introduced a blue and white checkered pattern to create a visual placeholder, providing consumers with a symbolic memory point and reducing the cost of brand equity. It also offers an advantage on store display shelves.

Super Sign:

Developing a Super Sign for the product that can be recognized even when you tear it into pieces.

The bottle cap is the item that consumers first encounter when opening the bottle and is also the item that is most likely to be discarded on the drinking table. Regardless of where it is thrown or flattened, the blue and white checkered pattern remains eye-catching and recognizable, even in fragments.

Packaging Design:

The key characteristic of Jiangxiaobai is its "pure sorghum liquor." The word "pure" is emphasized to allow consumers to instantly recognize the product's feature.